QUINCY B. ACCESSORIES:The Brand
Quincy B. is a visionary fashion company that emerged onto the scene in 2021, driven by the creative spirit and entrepreneurial vision of its founder, Requintis Brown. Inspired by the vibrant fashion scene and empowered by the accomplishments of fellow black fashionistas and businesswomen, Brown recognized her own distinctive sense of style and set out on a mission to share it with the world. Fueled by a love for pops of color, Quincy B. aims to infuse vibrant hues into the realm of fashion accessories, creating a bold and captivating aesthetic that catches the eye and uplifts the spirit.
The Services
Social Media Management + Creative Direction
The Objective
As a newly established business, Quincy B Accessories embarked on a journey right from the outset. Throughout the early months of 2021, we navigated through trials and errors, gradually unraveling our target audience, refining our product selection, and crafting a cohesive monthly marketing plan. Our primary focus lies on catering to black women aged 40 and above. It was imperative for us to thoroughly understand our target market, exploring their shopping preferences, engagement in various activities, and their involvement in social media platforms. This process allowed us to intricately comprehend and connect with her clientele.
The Results
https://www.instagram.com/shopquincyb/
