KUZA:The Brand
The brand Kuza is about celebrating and empowering the beauty, creativity, and diversity of the modern African diaspora. Kuza provides hair, skin & body care products that are designed to cater to a wide range of hair textures and skin tones found within the African diaspora. The brand recognizes the unique challenges faced by people with curly, kinky, or coily hair textures, and seeks to provide solutions that protect while promoting healthy, growth natural hair.
THE SERVICES:
Creative Direction & Project Management
For decades, Kuza Beauty has championed empowerment for individuals with curly and kinky hair. However, there's been a noticeable gap in recognizing and celebrating textures often overlooked in mainstream representation. Kuza Beauty's mission was to bridge this gap by raising awareness and offering education specifically for kinkier textures, demonstrating how to effectively use products for hair moisturization and conditioning. This groundbreaking media production marked a pivotal moment for the brand, aiming to breathe life into its vision and amplify brand recognition.
