ENTWINE:
The Brand
Entwine® Couture Beauty is the award-winning, beauty brand of obtainable-luxury, salon-proven, texture inclusive hair care and multi-ethnic beauty products that helps people of African descent conquer and reign over dryness. Entwine focuses on importance of hydrating hair, specifically those with thicker and coarser hair.
The Services
Brand Manager & Project Manager & Creative Director
The Objective
The aim was to infuse a softer tone into this hair care brand. The previous objective was to spotlight the resilience and bravery of black women, emphasizing their nurturing nature and unwavering strength. Our goal was to shift the narrative, showcasing how others contribute to the well-being of black women. Rather than portraying them carrying the weight of the world, we aimed to depict the support, care, and admiration directed towards black women.
The Results
